So you will want to know, exactly what does a professional film-maker charge, and why? What are the hidden costs? Rather than bore you let us sum them up: business costs such as marketing and accountancy, insurance, and staff including training (constant updating required). Equipment is much more than a couple of cameras and Apple Macs. Although capital costs of broadcast quality technology have reduced over recent years, the plethora of software can be costly because the public expects TV & broadcast standards with the full Monty of effects.
Those who don't like to ask for a price might go to something well publicised like Yell.com's services. They will see that the most commonly required 30/60 second web video is priced from £950 each. You might like to compare this with our Package No 1 on the packages page on this site. When it comes to a full corporate with Yell for £3750, with the addition of a professional narrator and a few bells and whistles, our Package No 3 would still just fall short of £2000.
What's the catch? Why the discrepancy? Purely branding is one answer. For the other answer you would need to ring us on 0845 257 2154. We would value your comments.